In an age of robots, the most appreciated distinguisher for companies today is innovation. Employees are looking at organizations that offer them an innovative workspace that allows experimentation and growth. Today the HR department is not just expected to support innovation but also make sure to drive it. Let’s begin by understanding the difference between creativity and innovation. Creativity is the act of creating a new idea, concept or method. Whereas innovation demands using creativity to intensify the performance of a process, person, team or organization.