Social media, in general, has enabled a faster and larger reach of news, information, and opinions – whether it is through the sharing of articles on Facebook and Twitter, or via images on Instagram. In fact, the growth, speed and accessibility of these platforms have given each individual a voice, that can be heard louder and faster by people across the globe. Social media has, as clichéd as it sounds, brought the world closer. Tweets have become our new press releases, and everyone is trying to capture that perfect ‘Instagrammable’ moment.