Exposure into direct Dealer /distribution line-general trade(Majorly into regional retail) & channel sales. As per general trade/regional retail is concerned. Graduate, preferably MBA- Marketing with 3-7 years of experience in Channel Sales, Dealer & Distributor Management from Consumer Durables / Appliances, Electrical industry He will be responsible for the sales and marketing of WH &WT Products based out of Mumbai. He will be setting up of primary & secondary distribution network for the products He requires meeting and exceeding annual sales targets within the area and maintains good business relationships within the small appliance store, electrical, white goods, and the retail channel within the area He will be responsible for Pricing Control & Management and report to accounting with concerns regarding prompt on-time payment or credit risks within the area.