- Responsible for product marketing strategy, sales readiness, and channel support. This responsibility will exist through the product life cycle from development, launch, operation and expansion of product. This position requires close interaction with marketing communications, PR.
- Experience in analyzing and optimizing various marketing channels such as Digital Marketing, (SEO/SEM, Display, Affiliates, Social Media), Direct Marketing (EMail, Direct Mail), website properties, and marketing automation tools (Marketo/ Eloqua).
- for Inbound, Email, Blog, Web pages, Social media, etc.
- Providing product and marketing insights and managing content marketing- Off-page as well as on-page blogs, content around campaigns, events etc
- Manage Social Media promotion, message, branding, and ensure promotion around marketing campaigns
- Email campaigns planning.