To execute Healthcare Consumer Product Evaluation related project to aid in the product development process and to substantiate claims and identify product outperformance of new product developments.
Provide support for future growth of the Power brands portfolio through generating and interpreting data on consumers opinions and behaviors, translating the consumer insights into technical product development.
SCOPE OF THE ROLE
- Consumer Insights & Sensory Research to support post-feasibility product development (in-feasibility where CPI resources requirements dictate).
- Geography: India. Potential to also occasionally run studies outside of India.
- Health Business Unit
DIMENSION OF THE ROLE
- To execute Healthcare Consumer Product Evaluation related project to aid in the product development process, to select a lead product sensory option, to substantiate claims and identify product outperformance of new product developments.
- To drive insights based on a strong understanding of consumer behaviour and category dynamics translating into meaningful product measures enabling the R&D team to design products for maximum success on shelf and in home
- To apply/execute best-in-class consumer research methods, and potentially implement new ones, to generate new insights into consumer unmet needs.
RESPONSIBILITIES / ACCOUNTABILITIES
- Consumer: To excel multiple consumer interaction approaches and methodologies; to increase the depth and completeness of consumer understanding; to organize, moderate/facilitate the consumer research activities.
- Product Testing: To trial new product prototypes at qualitative/quantitative scale to identify opportunities; translating to clear product measures for the R&D team to design/optimize for; to understand the product benefits as interpreted by the consumer; to test ways to increase the consumer acceptance by improvement of specific benefits.
- Sensory: To proactively identify and trial new consumer sensory research approaches and methodologies to gain and explore superior and emerging behaviours and insights.
- Technology: Understand the technology behind enabling the product technical performance.
- To develop and execute capabilities in support of initiatives in:
- Prototype evaluation and proof of performance feedback
- Technical validation of product vs initial proposal. Congruence check.
- Sensory evaluation of developmental or marketed products
- Claims support studies
- To identify, form and manage productive relationships with appropriate research vendors with value added external consumer capability.
- To ensure that all consumer work complies with codes of best practice and data protection requirements are adhered to.
- To organize and make available the information / material related to the CPI activities in a globally accessible database.
- To promote and maintain a safe working environment through compliance with established company and regulatory policies.
- To actively participate in the development and implementation of best practices across the CPI team.
Desired Candidate Profile
SKILLS & EXPERIENCE REQUIRED:
- Significant Consumer/Sensory research experience with market research agencies working with FMCG or consumer health companies in product categories where consumer science makes up an important part of product development.
- 3 years+ experience of working successfully with consumers and external parties together with a proven track record in designing consumer study, insight identification and shaping, and driving this through into business relevant innovation projects.
- Ability to integrate sensory and consumer methods into research plans, integrate data and draw conclusions that could generate motivating product solutions in line with brand strategy.
- An above average knowledge of statistics and statistical packages like SPSS, SAS etc.
- Fluent in English with local languages a major advantage.
- Experience presenting to small/medium groups (<20) and senior management.
- A genuine and demonstrated interest in early product innovation/development within consumer-packaged goods industries.
PERSONAL ATTRIBUTES
- Results oriented, entrepreneurial and self-motivating.
- Bias for action, capability to define, evaluate and take risks.
- Must be self-motivated, a natural leader and ambitious.
- An excellent team player, willingness to become part of a very close-knit team and work in collaborative fashion with team members.
- Capable of building strong working relationships and motivating teams to deliver outstanding results with or without hierarchical relationships.
- Strong analytical skills with the ability to develop strategies, tactics and measurable implementation plans.
- Ability to transform solid thinking into action (a thinker and an achiever).
- Excellent communication skills
- Strong intellectual curiosity and appetite for exploring new and previously uncharted
- territories.
- Openness to change and ability to think out of the box.
- Excellent summarizing and presenting skills