Should know the local market very well as per general trade/regional retail is concerned. Exposure into direct Dealer /distribution line-general trade(Majorly into regional retail) channel sales. Having experience in Channel Sales, Dealer & Distributor Management from Consumer Durables / Appliances, Electrical industry He will be responsible for the sales and marketing of WH &WT Products based out of Mumbai and handling the Mumbai Market. Will be based at Mumbai and handle the operations of Mumbai Market which will include handling of Dealers, Distributors Key Account formats. He will be setting up the primary & secondary distribution network for the products Channel mapping & placement for existing and new product range. Monitoring Existing Dealer Coverage & New Dealer Hunting. New product launch in the market.